Profile picture of Yaroslav (Ross) Bershanskiy

Yaroslav (Ross) Bershanskiy

Systems & Operations Architect (Process Automation)

6+ years of experience building scalable integration and automation systems that connect data, teams, and platforms.

I deliver end-to-end solutions in Python: ETL pipelines, API integrations, XML feed generation, and operational workflow automation. Result: cleaner data, faster updates, and more reliable business operations.

Contact Information

📍 Alicante, Spain
🔗 LinkedIn
💼 Work permit: Spain (B2C) & WW (B2B)

Skills

Data Pipeline Design Workflow Automation API Integration Engineering Python Backend Development Feed Reliability Engineering ETL / ELT Development XML Feed Generation & Validation Flask Service Development Schema Mapping & Transformation Requirements Analysis Operational Monitoring Performance Optimization Cloud Deployment Technical Documentation Error Handling & Retry Strategy Security & Access Control Multi-market Feed Operations

Tools & Technologies

Python Flask lxml Requests gspread oauth2client google-auth python-dotenv Flask-Limiter Cloudinary API Google Sheets API REST APIs JSON / XML Gunicorn Render YAML / render.yaml Environment Variables Webhook Flows Auth Token Flows Retry & Backoff Patterns Healthcheck Endpoints Diagnostics Endpoints Structured Logging Git Linux Cron-style Sync Production Debugging

Languages

Russian Native
English C1
Ukrainian B1
Spanish B1

Education

English / Russian Translator
Peter the Great St.Petersburg Polytechnic University
2021 - 2022, Saint Petersburg, Russia
Bachelor of Chemistry Science, Organic Chemistry
Belgorod University of Co-operation, Economics and Law
2017 - 2021, Belgorod, Russia

Work Experience

Integration Engineer (Python)

International Workplace Group plc
June 2025 – Present, Remote
  • Feed Platform Engineering: Designed and maintained multi-market XML feed services for commercial real estate inventory with robust mapping and transformation logic.
  • API Lifecycle & Security: Built Flask services with token-protected sync endpoints, health checks, diagnostics, and controlled feed regeneration flows.
  • XML Architecture: Implemented schema-compliant XML generators with dynamic placeholder rendering, defaults, and strict required-field validation.
  • Data Integration: Automated ingestion from Google Sheets, availability filtering, record normalization, and status-aware update cycles.
  • Media Processing: Added image validation, invalid URL filtering, per-listing limits, and structured attachment handling for stable portal ingestion.
  • Reliability & Resilience: Introduced retries, cooldown windows, idempotent behavior, and controlled error handling for bulk feed operations.
  • Template & Content Logic: Delivered flexible field-mapping and placeholder substitution pipelines to support market-specific wording and feed rules.
  • Cloud Distribution: Automated XML publication to cloud storage with cache invalidation, cache-busting URLs, and mirror recovery strategies.
  • Deployment Engineering: Standardized production deployment on Render/Gunicorn with venv-based runtime strategy and stable startup configuration.
  • Observability: Implemented structured logging, diagnostics endpoints, run statistics, and monitoring-friendly service metadata.

Implementation Specialist (API & Feed Automation)

Freelance
Jan 2024 – Present, Remote
  • API & Feed Discovery: Collected integration requirements from clients and mapped platform-specific API/XML feed specifications for real estate portals and other listing platforms.
  • Custom Feed Development: Built Python/Flask services that generate schema-compliant XML feeds with field mapping, placeholder logic, and strict required-field validation.
  • Source Data Integration: Automated data ingestion from Google Sheets/CRM sources, including normalization, availability filtering, and category/status transformation rules.
  • Delivery Automation: Implemented scheduled and on-demand feed publication flows with token-protected endpoints, cloud uploads, and cache-refresh logic.
  • Quality & Reliability: Added diagnostics, health checks, logging, retry/cooldown safeguards, and image/data validation to reduce broken records and stale listings.
  • Client Operations Enablement: Delivered self-service runbooks and lightweight ops controls so non-technical teams could safely manage updates without developer intervention.

Operations Manager

Reliz LTD
Nov 2023 – Dec 2024, Istanbul, Hybrid
  • CRM Data Integrity & Automation: Audited, updated, and automated data entry in Monday.com, ensuring accuracy and minimizing duplicates via API integrations.
  • Data Management & Analytics: Processed large datasets, linking revenue and campaign data to visual dashboards for insights.
  • Employee Training: Conducted onboarding for CRM usage, automation, and reporting.
  • Process Optimization: Streamlined workflows, reducing risks and improving efficiency.
  • Project Coordination: Managed timelines, cross-team collaboration, and task assignments.
  • Reporting & Compliance: Generated key performance reports and ensured adherence to data policies.

CRM Senior Manager

Astrum Ent. (ex. MY.GAMES)
May 2023 – Nov 2023, Amsterdam, Remote
  • Successfully planned and executed global marketing campaigns, ensuring effective coordination across diverse markets.
  • Developed and implemented reporting mechanisms to track campaign performance and enable data-driven decision-making.
  • Led the setup of new projects, streamlining communication environment services for improved efficiency.
  • Ensured seamless integration of tools and platforms to enhance project workflows.
  • Analyzed campaign results to gain valuable insights into audience response and increase profitability for future launches.
  • Developed and implemented CJM strategies to enhance the overall customer experience.
  • Pioneered automated testing procedures for HTML newsletter files, ensuring error-free and visually appealing content.

CRM Manager

MY.GAMES
Nov 2021 – May 2023, Amsterdam, Remote
  • Led strategic initiatives to optimize email and game-store marketing, collaborating with local teams to enhance campaign performance, deliverability, and engagement.
  • Developed automated workflows, lead nurturing sequences, and omnichannel campaigns to boost conversions.
  • Regular A/B testing helped refine strategies, while strict compliance with GDPR and CAN-SPAM ensured legal alignment.
  • Monitored deliverability, managed domain warmups, and tested tools to maintain channel health.
  • Performance tracking and insights-driven reporting improved marketing effectiveness.
  • Conducted market research and training sessions to align teams with best practices in email content, automation, and analytics.

Marketing Manager

Passteam
Sep 2018 – Oct 2021, San Francisco / Moscow
  • Collaborated on blogs, joint campaigns, and cross-marketing initiatives with partners to increase brand visibility and engagement.
  • Developed and optimized Instagram/Facebook advertising campaigns and managed advertising budgets to maximize return on investment.
  • Communicated with the customer base using Hubspot, building and designing effective email campaigns, creating targeted audiences, and monitoring ongoing campaigns for optimal results.
  • Sourced opinion leaders and influencers to increase brand awareness. Wrote case studies with clients for account-based marketing and public relations efforts.
  • Successfully organized online and offline events, and other tasks to support marketing initiatives.

Case Studies

Automated XML Publishing with CDN Invalidation and Mirror Recovery

Token-Protected Feed Operations API with Diagnostics and Safe Re-runs

Automation of Batch Processing and Export for Real Estate Listings

AI-Powered Content Automation for iGaming Communications

Automation of Cryptocurrency Subscriptions and Content Delivery in Adult Entertainment

360 Business Digitalization and Automation

AI Assistant in Telegram for Sales Team

Automated CRM Data Enrichment with AI

Automated Notifications & Hygiene Reports for Sales & Support

Automation of New Client Onboarding Process

Automated Dashboard for Monitoring Key Business Metrics

HubSpot CRM & custom e-comm platform integration with order/inventory sync

Automated HubSpot ticket creation via Claude AI comment evaluation